On November 9th the majority of United State’s citizens asked a crucial question: What happened? The blame has been thrown around in different directions: the DNC, Bernie Sanders, Jill Stein, Russia, Hillary Clinton, email servers, James Comey, social media, traditional media, pollsters, sexism, racism, white nationalism, Nate Silver, and the list goes on depending on who you ask. Given that social media played an unprecedented role in this campaign, as Donald Trump made his twitter account the platform from which his nomination sprang from, I believe that we must look at how political campaigning has developed in the age of social media. Martin Luther used the new technology of the printing press to disseminate resistance to the Catholic Church. American Revolutionaries used Benjamin Franklin’s new postal service to coordinate their political agendas. In 2016, Donald Trump used the new political tool of social media to propel himself to the top of a crowded Republican primary process and eventually to become the 45th President of the United States of America.